Sniff & Swagger is an emerging brand in the pet care industry, specialising in premium dog perfumes that are both safe and long-lasting. With a commitment to quality and an innovative approach, Sniff & Swagger aims to provide pet owners with unique fragrance options that enhance their furry companions' appeal.

Key deliverables included:

• Branding and Visuals: Crafted a cohesive brand aesthetic that reflects the charm and playful spirit of Sniff & Swagger. This included designing graphics and imagery for use across social media, product packaging, and advertisements.
• Content Strategy: Developed a content calendar that blends educational posts on pet care, fragrance tips, engaging pet-owner stories, and interactive Q&A sessions to foster a loyal community.
• Targeted Marketing Campaigns: Designed and launched social media campaigns aimed at reaching pet owners, using targeted ads to boost brand awareness and drive traffic to the Sniff & Swagger website.
• Website Design and User Experience: Created a visually appealing, easy-to-navigate website with a user-friendly interface, ensuring a smooth shopping experience for pet owners.
• SEO and Digital Performance: Enhanced the website’s SEO to improve discoverability, employing tools like SEM Rush for strategic insights, optimizing site speed, and implementing analytics to track engagement and conversions.