01
CEO Reception, World Economic Forum
Reimagining Aramco's flagship Davos reception for ambassadors, government officials and Fortune 500 CEOs — delivered in six weeks, $600k under budget.
Brand & Design Manager / London
Brand, design & the systems behind them.
Fifteen years leading brand and design for Aramco, Marie Curie, Barchester Healthcare and fast-growing ecommerce brands. Creative direction that moves the numbers — and the design systems, templates and workflows that keep it consistent at scale.
3.5×
Revenue growth in two yearsJannah Jasmine
279
Care homes on one brand systemBarchester Healthcare
3wks→5days
Production turnaroundBarchester Healthcare
$600k
Under budget at DavosAramco
Selected work 06
All 16 projects 
02
Jannah Jasmine — Brand turnaround
Repositioning a six-year-old perfume brand whose growth had stalled — and growing annual revenue from £45k to £160k in two years.
03
Sniff & Swagger – Perfumes for dogs
A luxury fragrance brand for dogs, built from a blank page — mission, identity, packaging, tone of voice and Shopify store, with AI-produced campaign imagery.
04
Aramco Office Environments
Translating Aramco's refreshed brand into physical workplaces across Europe, Malaysia and MENA — consistent on every site, whatever the budget.
05
DHL Economy Select
A concept project for DHL to enhance their Economy Select service, a cost-effective shipping solution for businesses across Europe and beyond. The project aimed to promote…
06
David Lloyd – Studio Launch
Created a series of videos for David Lloyd Health Clubs to promote the launch of their new gym studios.
Now
Senior Designer at Barchester Healthcare, building the brand design system and production workflow behind 279 care homes — and cutting turnaround from three weeks to five days.
- Aramco
- Marie Curie
- Barchester Healthcare
- DHL
- David Lloyd
- BNB Chain
- Robert Walters
- Fujitsu
- VMA Group
- Jannah Jasmine
What I do
01
Brand strategy & management
Positioning, value propositions, audience segmentation and the guardrails that keep a brand consistent across regions and channels.
02
Creative & art direction
Campaigns, events and content from concept to delivery — briefing and managing agencies, photographers and video teams.
03
Design systems & operations
Design systems, template libraries, briefing and approval workflows that make in-house teams faster without losing quality.
04
Digital & ecommerce
Shopify and Sitecore builds, SEO and GA4-led optimisation, and AI-assisted production with Midjourney and Runway.
Recommendations
“Working alongside Faisil was a truly enriching experience. I wholeheartedly recommend him for any creative leadership role, and I am confident that he will continue to deliver exceptional results in any environment.”
“Whether the project involves web build, print design, video editing, photography, design consultancy, email marketing or team management, you can always guarantee the outcome will always be impressive.”
“Faisil is a highly talented designer — his digital work is as impressive as his print work. I've had the pleasure of working with him on many projects over the years and he keeps his ideas fresh and exciting.”
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