Digital, Video
Jannah Jasmine Creative Direction
Client Jannah Jasmine Perfumes
Category Content creation | Brand | Creative direction
Year 2024
About the project

Jannah Jasmine Perfumes is a relatively new name in the perfume industry, known for its long lasting low cost fragrances. To enhance the brand's visibility and engagement, I took on the task of improving their offline and online presence.

Key deliverables included:

  • Graphics and Visuals: Designed high-quality images and graphics that reflect the brand's elegance and appeal, ensuring consistency across all platforms.
  • Content Strategy: Developed a content calendar featuring a mix of promotional posts, behind-the-scenes glimpses, customer testimonials, and interactive stories to foster community engagement.
  • Advertisements: Created targeted social media ads to reach new audiences and drive traffic to the website.
  • Website redesign and development: Implemented a clean, modern design that provides an intuitive and seamless user experience, ensuring easy navigation and accessibility.
  • SEO and Performance: Enhanced the site's SEO to improve search engine rankings, use of SEM Rush and MOZ to help with SEO strategy.
  • Kiosk and POS Design: Designed Point of Sale graphics, designed built and fabricated kiosk.
  • Product development: Sourced new fragrances to help build the brands story, developed and elevated packaging and bottle designs.
Result

Through this project, I managed to elevate Jannah Jasmine Perfumes' online presence, creating a cohesive digital identity that resonates with their target audience. The combination of compelling social media assets and a sophisticated, user-friendly website set the stage for increased brand recognition and growth.