Aramco – CEO Reception, World Economic Forum

Art Direction, Brand

Client Aramco

Category Art Direction | Brand Management | Design

Year 2016 - 2023

Applications Adobe Creative Suite

About the project

I collaborated with the global CEO’s office and key stakeholders to develop concepts and themes for Aramco’s annual reception in Davos, Switzerland. Recognizing the need for greater flexibility and engagement, I recommended changing the event format from a dinner to a reception. This allowed guests to drop in easily, enhancing interaction and networking opportunities. We leveraged cutting-edge technology to tell Aramco’s story in an innovative way, ensuring alignment with the World Economic Forum's theme for that year. This approach not only enriched the guest experience but also positioned Aramco at the forefront of industry events.

Result

Reduced event costs by opting for a reception format, which also enhanced guest interaction and networking opportunities.
Effectively managed multiple agencies and creative teams to ensure the project was delivered on time and met high standards.
Introduced cutting-edge technology to the event, a first for Aramco, enhancing the overall experience and engagement.
The event was a resounding success, garnering positive feedback from senior stakeholders and setting a new standard for future events.