Brand, Digital, Video
Aramco – CSR Social Media
Client Aramco
Category Digital, Brand, Social Media
Year 2019 - 2023
About the project

Working closely with Aramco's Corporate Social Responsibility (CSR) team, I contributed to initiatives designed to create meaningful social and environmental impact. My focus was on developing compelling brand designs that effectively communicated the purpose and values of Aramco’s CSR programs, fostering engagement and trust among stakeholders.

My contributions included:

  1. Visual Identity Development: Designed cohesive visual identities for CSR programs, ensuring alignment with Aramco’s overarching brand guidelines while highlighting the unique purpose of each initiative.
  2. Campaign Collateral Design: Created a wide range of materials, including logos, brochures, banners, and digital assets, to support campaigns in education, sustainability, and community development.
  3. Storytelling Through Design: Leveraged design to tell compelling stories about Aramco’s impact, connecting with diverse audiences and driving program participation.
  4. Stakeholder Collaboration: Worked closely with internal teams and external partners to ensure all branding elements met the strategic objectives and resonated with target audiences.
  5. Brand Consistency and Innovation: Maintained consistency across all CSR-related communications while incorporating innovative design elements to capture attention and inspire action.
Result

By combining my expertise in design with a deep understanding of the company objectives, I helped Aramco strengthen its reputation as a socially responsible leader and deepen its connection with the communities it serves.