Art Direction, Digital, Print
Aramco Beach Run
Client Aramco
Category Art Direction | Design
Year 2018 - 2023
About the project

Developed the visual identity and style for Aramco Europe’s largest CSR community event, collaborating with key stakeholders across multiple countries and organizations. This project involved managing and coordinating with external agencies, photographers, and videographers to ensure a cohesive and impactful event.

Key deliverables included:

  • Concept presentations for the CEO of Europe.
  • Branding for The Hague’s beach stadium and beach promenade.
  • Designs for OOH advertising.
  • Social media assets boosting runner registrations and donations.
  • Designed and built a registration platform.
  • Runners branded merchandise.
Result
  • Saw an increase in runner registrations year on year.
  • Over $400,000 raised in donations for local charities.
  • Increase in positive company sentiment in the local region.